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B2C (Business-to-Consumer)
Sold from a business to a consumer.
Description
In the B2C market products, softwares or services are sold from a business to a private person who are called consumers.
The clear target group of B2C companies is to sell products, softwares and services to private consumers instead of other businesses.
B2B (Business-to-Business)
In the B2B market products, softwares and services are sold from one business to another business.