The people who will be using a solution!
The end user is a person who will be using a product, software, or service. UX Designers refer to the term end user when they are talking about the people they are designing a solution for.
End users in the UX Workflow
In the beginning of the UX Workflow - during the analysis phase to be more precise - it is key to find out who the end users of a solution will be. Sometimes the target group and end users are defined before already.
The end users are important throughout the entire process as they will give input and feedback during the project so the UX Designers can create the best solution possible.